How Much Do You Know About This Woman?

Answer: more than enough... to make a sale.

Here's a woman who just rode down your cobblestone street. Now she has stopped right in front of your store. Notice that her basket is empty. She is an eager customer, ready to buy.

As this prospect walks in the door, already you know a lot about her: female, about 40 years old, rides a bicycle, touts a certain fashion style suggesting a certain level of income, is about 5 foot 3 inches tall, weighs about 110 pounds, black hair, blue eyes, etc...

When you first looked at this photo, did you realize how much you know already about this prospect?

Are you ready with your headline, copywriting, graphics, pricing, guarantee, and call to action?

This is the role of psychodemographic profiling, IP address tracking, cookies, and signup forms... to gather as much information about your prospects as soon as possible. In this way, you can immediately offer her a highly targeted, customized message.

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