Conversions Are Romantic

Never lose sight of who is behind the screen

You might think of ecommerce conversions as impersonal... faceless people pressing buttons and interacting with screens. But behind every credit card and every transaction are playful, fun loving, pleasure seeking human beings... with real needs.

Yes, in the Attraction stage, we already spoke about romance. However, romance is just as important in the Conversion stage.

When you create your headlines, graphics, and promotional campaigns, always envision who is behind the transaction.

If this particilar couple does not fit your demographic, then place a real photo of some of your customers on your desk. Never lose sight of the romance going on behind the screen!

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